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암행어사 PACKAGE DESIGN




Lager-like refreshing black beer Amhaeng Eosa(암행어사)

Amhaeng Eosa(암행어사) is a new black beer product from Magpie Brewing Company, offering unique flavors and characteristics. The name represents an old Korean government office and symbolizes Magpie's aspirations and role in the craft beer market. This beer is a lager-like, refreshing black beer that combines darkness with a lightness of taste. It represents the beginning of summer, providing a clear and refreshing experience reminiscent of early summer. Additionally, it is an adventurous beer that embraces new methods and ingredients, embodying Magpie's values of continuous exploration. The design of Amhaeng Eosa(암행어사) is inspired by the keywords "dark yet bright twilight," "crisp like a summer sky," and "unrestricted freedom," creating an experience of dark yet clear and light beer, enjoyable coolness, and a sense of liberated and innovative beer culture. Amhaeng Eosa(암행어사) is a black beer infused with Magpie's new attempts and passion, offering beer enthusiasts a unique and extraordinary experience.






맥파이브루잉 암행어사 ( MAGPIE Amhaeng Eosa)

"라거처럼 청량한 흑맥주 암행어사"
"Lager-like refreshing black beer Amhaeng Eosa"

Production Period : 2023. 05
Client : MAGPIE
3D & Motion Design : Junha Kam
Design, Photography, Archive :

Hyojin Kim (김효진)
Instagram : @hjkgraphics  |  Website : hjk.graphics

I am Hyojin Kim, a freelancer designer working independently.
Please visit my @hjkgraphics Instagram! Thank you.




암행어사 PACKAGE DESIGN
Published:

암행어사 PACKAGE DESIGN

Amhaeng Eosa(암행어사) is a new black beer product from Magpie Brewing Company, offering unique flavors and characteristics. The name represents an o Read More

Published: